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People's Daily Overseas Edition: polish traditional Chinese medicine intangible cultural heritage golden banner

  The General Offices of the CPC Central Committee and The State Council recently issued opinions on Further Strengthening the Protection of Intangible Cultural Heritage, giving a great boost to the protection and inheritance of intangible cultural heritage. As a typical representative of INTANGIBLE cultural heritage, TRADITIONAL Chinese medicine intangible cultural heritage is the essence of the treasure house of Traditional Chinese medicine and an important carrier of excellent traditional Chinese culture. To protect, inherit, make good use of and develop Chinese traditional medicine intangible cultural heritage is an important way to strengthen cultural confidence and build a strong cultural country and a healthy China. We need to take the initiative and work together to polish the golden banner of TRADITIONAL Chinese medicine.

  At present, great achievements have been made in the construction of the protection system, compilation of the protection list, training of talents and going global, but there is still room for improvement. For example, at present, the number of TCM INTANGIBLE cultural heritage projects and inheritors is relatively small. How to further improve the protection system and strengthen the support for vulnerable projects is the key to the protection work. Relevant departments should carry out special investigations as soon as possible, further grasp the status quo of conservation and inheritance, and carry out follow-up work. We will set up database for relevant ancient books and traditional knowledge protection to promote the active inheritance; Strengthen the training of inheritors, improve the social status of representative inheritors, and support qualified representative inheritors to obtain medical qualifications in accordance with the law.

  If an old tree wants to grow new branches, it cannot do so without innovative development. TCM intangible cultural heritage should explore collaborative innovation between medical, teaching and research enterprises and institutions to a greater extent, and build and improve industrial chain, service chain and innovation chain ecology. For innovative development, science and technology are indispensable, and the vitality of human resources needs to be stimulated. We can explore ways to build platforms for scientific and technological innovation, stimulate the creativity of talents, improve systems and mechanisms for scientific and technological innovation, and carry out multi-disciplinary and cross-field research.

  Traditional Chinese medicine intangible cultural heritage has great potential value in health, economy, science and technology, culture and ecology, etc. The exploration and stimulation of relevant value can better serve the overall situation of economic and social development. We can explore ways to integrate TRADITIONAL Chinese medicine intangible cultural heritage into modern life, so that it can be transformed into health products that people can use, use well, and have distinctive characteristics of the times and the nation. We will seek for a new combination of TRADITIONAL Chinese medicine intangible cultural heritage and market economy, transform and develop with modern industrial concepts and market economy rules, and form a batch of high-quality brands.

  To achieve high-quality development of TCM intangible cultural heritage, cross-border integration should be realized to a greater extent. From the actual needs and accumulated experience of the general public, "+ tourism", "+ Internet", "+ pension" and "+ health care" have attracted much attention, and the complex of TRADITIONAL Chinese medicine intangible cultural heritage town, characteristic park, cultural and creative block and tourism resort has a bright prospect. The cross-border integration of related types will help realize scientific and technological innovation and industrial innovation, foster new forms of business and reshape a new pattern.

  Both inheritance and dissemination are indispensable for the protection of INTANGIBLE cultural heritage. TCM intangible cultural heritage also needs multi-channel, multi-faceted and multi-faceted dissemination. Modern means of communication can be widely used, such as network broadcast, short video, VR, etc. We will promote TCM intangible cultural heritage into campus and community; Guide the development of a number of valuable and influential audio and video programs, TV dramas, films, feature films and animation works; Promote the activation of display, build and operate traditional Chinese medicine intangible cultural heritage ancient books and traditional knowledge digital libraries and museums; Establish Chinese medicine intangible heritage museum, institute, experience base, etc. At the same time, TCM intangible cultural heritage should also actively "go global", promote the establishment of international exchange and cooperation mechanisms, and innovate ways and channels of TCM culture to the outside world.

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