VP Yan Jun delivered a speech
The publicity work conference 2018 for Dongzhimen Hospital of Beijing University of Chinese Medicine was convened in Chaoyangyuan No.2 conference room at the afternoon June 12th. Dongzhimen Hospital VP Yan Jun and Ding Zhiguo jointly attended the conference, and each departmental head and news reporters attended the conference as well. The conference was chaired by social work department director Yu Guoyong. At the very day of the conference, we also launched training on mobile photography and advertising video shooting skills via inviting CCTV senior cameraman and director Ding Wei.
The conference ceremonially commended the following personages: Most influential experts 2017 (Wang Yaoxian, Wang Jianjun, Yu Guoyong, Yang Baolin, Wang Jun, Zhao Xiaodong, Liu Yanfeng, Yuan Lingling, Zhao Qi and Liu Changxin), excellent organizing departments (child orthopedics, acupuncture department, massage and pain treatment department, otolaryngology department, gastroenterology department and paediatrics department) and excellent network administrators (Yan Zhanfeng of otolaryngology department, Feng Lan of massage and pain treatment department, Shen Yang of hematology &oncology, Chen Zhenzhou of general surgery department, Liang Yan of pharmaceutical department, Zhao Jingru of ophthalmology department, Wang Jing of international department, Jiao Yong of child orthopedics, Chen Guangshan of dermatology department and Chen Kai of rehabilitation department). VP Yan Jun fully affirmed the innovative measures and achievements made last year on the publicity, and expressed his appreciation for the arduous commitment made by the hospital publicists in the past year. He wished each worker to highlight the role of the publicity in terms of winning heart internally and establishing image externally, give full play to the hospital publicity strength, timely optimize the publicity platform, and lastingly expand new media publicity channel with uniquness, stronger merits and better image, so as to win the trust from the mass, raise the hospital brand influence, bring the publicity to new and higher step and better achievements.
The social work department Ji Shenglong reported the hospital publicity media platform and gave out the questionaires to deeply gather the publicity demand in the second half. What followed, Yu Guoyong broke out the rules for the hospital publicity award rating, and expounded on the Advertising Law. In the aftermath of the 19th people’s congress, in line with the new demand to deepen the practice of law-based governance via critical deployment on building the law-based government, advancing the law-based administration of government, and enforcing the law in rigid, regulated, just and civilized fashion, it blew the bugle call and launched the new journey of building law-based government. To establish and highlight the rule of the law, regulate the departmental and expert publicity, each departmental head signed the letter of commitment for regulated publicity for Dongzhimen Hospital of Beijing University of Chinese Medicine, and committed to self-discipline, rigdly observe and carry out the related rules of law.
With the deepening reform on medical treatment and public health and accelerating development of the modern health cause, the position and role of the publicity became more and more prominent. With the emergence and development of new media, the people could have access to the information via variable means and channels at ease, which made the medical information mixed, and false advertising misled the patients was not rare. It is not only obligatory for the medical workers and medical institutions to heal the wounded and rescue the dying, but timely spread scientific healthcare knowledge in patient-oriented fashion to satisfy multi-layer and diversified demand on the medical information.
